Success Story: Pharmaceutical Company

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Situation: Having a background in canned milk (Enfamil and Sustical) and a wealth of nutritional expertise, the client wanted to explore how to enter the emerging market of nutraceutical products

Actions: we were hired to devise a comprehensive plan to enter the nutraceuticals market taking into account the client's existing infrastructure, expertise, and asset base. The plan included: Identifying markets to target; determining the make-up of the product-line and design strategies to use; selecting the sales and distribution channels to enter; identifying the manufacturing technologies to utilize; and establishing the pace of new products introductions.

Results: We solved a complex and interconnected set of issues dealing with consumers, technologies, competitors and the trade. The plan allowed the internal resources to take over and execute the plan. The plan resulted in the viactiv product line. See www.viactiv.com.