Success Story: Home Product Company

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[ Home Product Company ] [ BACK to What Have We Done? ]
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Situation: An acquisition of a small solid surface manufacturer/fabricator in 1996 by an equity group, set up the opportunity to build a national solid surface company. In 1999 the company open the door to The Home Depot. I was brought on board to help market and sell the company and build it into a national player in the solid surface arena in both kitchen and bath products.

Actions: As we set up the Home Depot Programs (Vanity sinks and Kitchen counter tops) This included the offering, pricing, merchandising, product rollout, and personnel development. I managed the rep network, made sales calls, managed customer service, recruited distributors, set up Mexican contract manufacturer and managed production planning, and monitored daily shipments.

Results: The company grew from less that a million dollars annually to a six million dollar company in 12 month. The company has proven market viability in the area of kitchen counter tops and has an estimate to be a $60million product line. The company was sold 18 months after our involvement to one of Home Depot's Largest supplier.